AI Visibility Audit
This report was prepared exclusively for Insight Online. Enter your access code to continue.
Incorrect password. Please try again.
This report was prepared exclusively for Insight Online. Enter your access code to continue.
Confidential Report
How Insight Online performs across AI-powered search, SEO fundamentals, and competitive positioning in the New Zealand digital marketing agency space.
| Domain Rating: 16 / 100 | Organic Keywords: 76 | Monthly Traffic: 369 visits |
| Backlinks: 511 | Referring Domains: 138 | Authority Level: Low |
Across ChatGPT, Perplexity, Gemini, and Google AIO, Insight Online is absent from 3 of 4 tested buyer queries. Competitors like Fabric Digital, Chalk n Cheese, and numero consistently appear while Insight Online is overlooked — despite offering the exact services searchers are looking for.
Fabric Digital (DR 64) and Chalk n Cheese (DR 68) hold 4x the domain authority. AI models prioritise high-authority domains when generating recommendations. With only 138 referring domains and 76 keywords, Insight Online's content lacks the backlink profile to compete for AI citations.
Competitors appear on Clutch, Semrush agency directories, DesignRush, and industry "best of" lists — the exact sources AI models pull from. Insight Online has minimal presence on these platforms, reducing the external signals that drive AI recommendations.
We tested Insight Online's presence across the four AI platforms that are reshaping how NZ business owners discover marketing agencies.
We tested 4 high-intent buyer queries across AI platforms to see who gets recommended when your ideal customers are searching.
| Query Tested | Platform | Companies Recommended | Insight Online Found? |
|---|---|---|---|
| "best digital marketing agency for NZ service businesses lead generation" | Google AIO | Four Stripes, Insight Online, Chalk n Cheese, Farsiight, Webzilla | Partial |
| "best SEO agency New Zealand for small business 2025" | Google AIO | First Page NZ, numero, SIXGUN, Webzilla, Yellow NZ, The SEO Guy | No |
| "best digital marketing company Auckland for lead generation" | Google AIO | Digital Squad, Marketa, Digital Refinery, Farsiight, numero, Chalk n Cheese | No |
| "which digital marketing agency should I use in New Zealand for service business" | Google AIO | Fabric Digital, First Page NZ, Zib Digital, numero, Adhesion, Harper Digital | No |
Key Finding: Insight Online appeared in only 1 of 4 tested buyer queries. Critically, that single appearance was for the very specific "NZ service businesses" query — your niche. But for broader terms like "Auckland lead generation" and "SEO agency New Zealand", competitors dominate completely. numero appeared in 3 of 4 queries, Fabric Digital and Chalk n Cheese each appeared in 2 — capturing the buyer intent that should be flowing to Insight Online.
How Insight Online stacks up against 5 direct competitors across domain authority and AI search visibility.
| Company | Domain Rating | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| 🔵 Insight Online | DR 16 | Not Cited | Partial | Not Cited | Your current position — strong service niche but low domain authority limits AI reach |
| Chalk n Cheese | DR 68 | Cited | Appearing | Cited | 4x your DR, strong "lead generation agency" positioning, Clutch & DesignRush presence |
| Fabric Digital | DR 64 | Cited | Appearing | Cited | Revenue-focused SEO content, deep blog library, industry authority & directory listings |
| Four Stripes | DR 35 | Partial | Appearing | Partial | Owns "digital marketing for tradies" niche with targeted comparison articles |
| Webzilla | DR 27 | Partial | Appearing | Partial | Google Premier Partner, Semrush awards, strong review platform presence |
| Pure SEO | DR 27 | Cited | Partial | Cited | 16+ years brand equity, Google Premier Partner (top 3%), Auckland & Wellington offices |
Insight: Even Webzilla (DR 27) and Four Stripes (DR 35) significantly outperform Insight Online in AI visibility despite being smaller agencies. The difference? Aggressive directory listings, "best of" comparison content, and Google Partner certifications. Chalk n Cheese and Fabric Digital dominate because they combine strong domain authority with extensive blog content, case studies, and active presence on Clutch, Semrush, and DesignRush — exactly the signals AI models rely on when recommending agencies.
Three high-impact actions Insight Online can take in the next 30–90 days to significantly boost AI visibility and start capturing the recommendations competitors currently own.
Get listed on Clutch.co, DesignRush, Semrush Agency Directory, GoodFirms, and Sortlist with a complete profile, client reviews, and case studies. These are the exact platforms AI models cite when recommending agencies. Request reviews from 5–10 existing clients to build social proof fast. This alone could shift AI visibility within weeks.
Create 5–8 articles targeting buyer queries: "Best Digital Marketing Agency Auckland", "Top SEO Companies NZ for Service Businesses", "How to Choose a Marketing Agency in NZ". Include data-driven comparisons, client results, and FAQ schema. This is the exact content that AI models surface in recommendations.
Pursue guest features on NZ Business, Stuff.co.nz business section, and Marketing Association NZ. Co-author industry research with IMANZ. Contribute to NZ Herald's business content. Each quality backlink from a DR 60+ domain could lift Insight Online's DR by 2–5 points, closing the gap with competitors and unlocking AI citation thresholds.
This audit reveals a clear opportunity. Insight Online has genuine expertise, proven client results, and a strong niche in NZ service businesses — but AI platforms don't know you well enough to recommend you yet. Our GEO (Generative Engine Optimisation) programme builds the digital authority, structured content, and third-party signals that make ChatGPT, Perplexity, Google AIO, and Gemini consistently recommend you to every business owner searching for a marketing partner.
Book a Strategy Call →Saigon Digital — AI Visibility & GEO Specialists